"A Brand is not just a Product, Service, Logo or Personality.

It's an Experience, a Personal Experience"



Thank you for your interest in Brand New Personality! 

My name is Karen Oldhoven, born enthusiast and passionate about encouraging people to build their
Personal Brand. Effective personal branding will differentiate you from others and allows you to build trust with prospective clients, employers, simply a relationship. 

Since 2007, I have worked at media companies such as JCDecaux and DPG Media where I advised clients like Google, Van Lanschot Kempen 
and T-Mobile on their marketing & communication challenges. Additionally, I modeled in commercials, was co-host on the radio, presented and speaker at events. 

As a result of my experience, I obtained expertise and passion on how to build brands, to activate and engage with consumers. Doing business is about relationships, the connection with people. Nothing makes me happier than growing and transforming brands into a sustainable and personal experience. 

Companies don't buy from companies,
but people buy from people


Our buying decisions are based on human interactions. How can you brand your company and forget about yourself as a C-Suite officer, entrepreneur, professional or student?

Knowing the strengths, talents and personalities of you or your people and really understand what they're great at, is the effective way to continue growing and expanding your personality. 

Every person and especially you, dear visitor is its own Personal Brand, whether you like it or not.
It is not only applicable for Executive level or celebrities, it is a strategy for every professional at all levels. 


Personal Branding is the conscious and intentional effort to create and influence public perception of an individual by positioning yourself as an authority in your industry. With a Personal Brand, you elevate credibility and differentiate, to ultimately advance your career and have a larger impact.


Once you have crafted and created your compelling Personal Brand, you feel more confident, because you know your strengths and how you add value to others.

Just remember one thing.
Every person has a story. Every personality is a Personal Brand. 


Make your mark. 

Yours Sincerely, 

Karen Oldhoven