"COMPANIES DON'T BUY FROM COMPANIES, BUT PEOPLE BUY FROM PEOPLE.
YOUR PERSONALITY IS YOUR TRADEMARK.
MAKE YOUR MARK."
Thank you for your interest in Brand New Personality!
My name is Karen Oldhoven, born enthusiast and passionate about encouraging people to build their Personal Brand. Effective personal branding will differentiate you from others and allows you to build trust with prospective clients, employers, simply any relationship.
Since 2007, I have worked at media companies (JCDecaux, DPG Media) where I advised clients like Google, T-Mobile on their marketing & communication challenges. Additionally, I modeled in commercials, co-hosted on the radio, presented and was speaker at events.
As a result of my experience, I obtained expertise and passion on building company brands, how to activate and engage with consumers. Doing business is about relationships, the connection with people. Nothing makes me happier than growing and transforming brands into a sustainable and personal experience.
Yet, our buying decisions are based on human interactions.
How can you brand your company and forget about your most important asset, your personality?
Every professional, yes you too dear visitor is its own Personal Brand, whether you like it or not!
It is not only applicable for Executive level or celebrities, it's a strategy for every professional at all levels.
Personal Branding is the conscious and intentional effort to create and influence public perception of an individual by positioning yourself as an authority in your industry. With a Personal Brand, you elevate credibility, differentiate, to ultimately advance your career and have a larger impact.
Once you've crafted your compelling Personal Brand, you feel more confident, because you know your set and how you can add value to business relations.
Remember. Every person has a story. Every personality is a Personal Brand.
Make your mark.