Karen Oldhoven grew up in Hengelo, the Netherlands with her parents and sister. In 2006 she lived in Los Angeles, United States where she worked in the luxury hospitality industry. After she returned to the Netherlands in 2007, she worked in the media industry for companies including JCDecaux and DPG Media. Additionally, she modeled in tv and online commercials, was co-host on the radio, presented, hosted and is speaker at events. 

Her personality is enthusiastic and passionate, stands for quality, integrity and respect. Her goal is to encourage entrepreneurs and students to understand their true worth by creating their Personal Brand. People feel more confident once they crafted their authentic Personal Brand. 

She traveled solo around the world where she fed her hunger for curiosity and knowledge. Karen enjoys learning new cultures, meeting inspiring people and investing in personal growth. 

In 2019, she left her corporate job and traveled three months around the world. Ending her journey in New York, she was able to encourage entrepreneurs with their personal strategies. It wasn't until later that a friend said; “Karen, this is Personal Branding." that she found her next calling. When she returned to the Netherlands, her Personal Branding agency was born. 

Empowering women is something she always strives for. She manages two talented female Personal Brands and this ultimately resulted in a relationship with African organization AWIEF - African Women Innovation and Entrepreneurship Forum. Here she is a Personal Brand contributor and mentor to the AWIEF community.


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