Karen Oldhoven grew up in Hengelo, the Netherlands with her parents and sister. In 2006 she lived in Los Angeles, United States where she worked in the luxury hospitality industry, The Westin. After she returned to the Netherlands in 2007, she worked in the media industry for companies including JCDecaux and DPG Media. Additionally, she modeled in tv and online commercials, was a co-host on the radio, presented events and continues to host and speak at events. 

Her personality is enthusiastic and passionate, she stands for quality, integrity and respect. Her goal is to encourage entrepreneurs, professionals and students to understand their true worth by creating their Personal Brand. People feel more confident after they've crafted their unique* (authentic)  Personal Brand. 

Every year, she traveled solo around the world where she fed her hunger for curiosity and knowledge. Karen enjoys learning new cultures, meeting inspiring people and investing in personal growth. 

In 2019, she left her corporate job and traveled three months around the world. Ending her journey in New York, she was able to encourage entrepreneurs with their Personal Brand. It wasn't until later that a friend said; “Karen, this is Personal Branding." that she found her next calling. When she returned to the Netherlands, her Personal Branding agency was born. 

Her ideal clients are organizations that proudly promote investing in their people, because people are the reason why organizations exist. This ultimately resulted in a relationship with the AWIEF Community - African Women Innovation and Entrepreneurship Forum - where she is a proud Personal Branding contributor.